How to fail at making web video play

Web video is gaining a lot of traction on the web. There is a lot of potential to be found in current web technology. An example is a campaign for life vests of a french company. Unfortunately it had its challenges.

1) Does not work on Android
sortieenmer.com on Android

2) Does not work in portrait mode
sortieenmer.com on iPad in portrait mode

3) Does not work after the campaign
sortieenmer.com in final version

Source:
sortieenmer.com